Born in Takasaki City, Gunma Prefecture, Japan in 1944. Graduated from the Department of Industrial Arts (presently known as the Design Department), Tokyo National University of Fine Arts and Music. He began to work as a free-lance designer in 1971 after working for the publicity section of Shiseido Co., Ltd. He has been a professor at Tama Art University since 1995. Pieces of his works are in the collections of various museums around the world including The New York Contemporary Museum. He is a director of Japan Graphic Designers Association (JAGDA), a member of Alliance Graphique Internationale (AGI), Japan Design Committee, Tokyo Art Directors Club (ADC) and Tokyo Typo Directors Club (TDC). /AWARDS : Grand Prix, Tokyo ADC, 1985 • Mainichi Design Award, 1990 • First Prize, International Biennial of Poster in Mexico, 1996 • Golden Bee Grand Prix, Golden Bee 3 International Biennial of Graphic Design Moscow, 1996 • Slovak Design Centre Award, Trnava Poster Triennial '97 • Commendation Award, Poster '97 Lahti • Prize of 10th Colorado International Invitational Poster Exhibition, 1997 / PUBLICATIONS : Koichi Sato, Rikuyo-sha • Koichi Sato, Graphic Designs in the World, Vol. 13, Trans Art • Koichi Sato, Graphic Design no Hako (The Graphic Design Box), (CD-ROM), Design-sha